Do One Thing Well

Why a Jack Of All Trades is a Master of None

Hiut Denim’s average pair of jeans costs about $300.00. Their custom fits can go up into the $1,000’s.

Celebrities, politicians and the elite pay them a lucrative retainer fee to be their personal denim jean tailors.

Why?

They do one thing well — they make exceptional denim.

What is your unfair advantage?

Right now, you’ve got an unfair advantage. A piece of knowledge, a skills, a relationship or a combination therein that no one else can do better than you.

Hiut isn’t going to make cheaper jeans than Walmart. They aren’t going to hack Google or Facebook Ads to beat Amazon out at selling more jeans.

But Hiut has something that Google, Amazon and Walmart will never have:

Enough.

They know what they are good at. They can very well make the claim that they are the best at it. They know who they are for. They know who they are not for. They do not try to be all things to all people.

We are Hiut. We make the world’s best denim products and provide an unmatched experience doing it.

The market only rewards the truly exceptional.

I write about my journey to monetize my own brand and scale it. Follow me here on Twitter where I’m most active for more behind-the-scenes peaks at how I’m doing it.