How NASCAR Predicted The Future (You Are A Billboard)
Every driver in NASCAR is a walking, talking and driving billboard.
If there is an empty patch of space on that jumpsuit or car frame, you bet it will be filled with a new sponsor.
Sponsors pay NASCAR for the privilege of placing these ads where they will be seen.
NASCAR turned its personalities into billboards.
You are a billboard too.
You might not wear a suit with a Starbucks logo stitched to your lapel, have an Apple logo tattooed on your face or an Amazon sticker on your car bumper, but you’ve walked into work with a Starbucks cup, texting on an iPhone searching through Amazon on it.
Unlike NASCAR you pay these companies to bring their brands into your life.
The brands you wrap yourself in symbolize the way you’d like the world to be.
What does your billboard say?
