The Seth Godin Encyclopedia

Why Seth Godin?

Seth Godin is an American marketer that I came across in my mid-20’s when I was directionless and unsure of where I wanted to take my business (and life). Seth’s contention is simple, we’re all marketers we just don’t know it. Marketing is the ability to move someone to act, not the sleezy getting someone to buy something they don’t want stereotype of Mad Men.