Who Does Harley Davidson Want You To Become?
What happens when a retired teacher revs the engine of a Harley for the first time?
Or, what you take that sip of wine from the most expensive bottle on the menu?
How about when you slip on a pair of crisp Nike Air Jordan’s and chuck out your beater pair of shoes?
Every business is asking their customer to become someone when they use their product.
So, who are you asking your customers to become?
Ivy League schools are asking their students to become elite academic and driven people destined to change the world.
Starbucks is asking you to become someone who enjoys premium coffee and feels like they deserve that “first sip taste”.
Dunkin’ Doughnuts is asking you to become someone on the go who needs good, cheap and reliable service.
As Seth Godin would say: Harley takes disrespected outsiders and turns them into respected insiders.
Whether in business, politics, education or at home everyone is selling an idea of who they want you to become.
So who are you becoming?
